# Kendall Mendoza — Technical SEO, Web Development & Content Architecture

> Official portfolio of Kendall Mendoza, a bilingual (English/Spanish) Technical Marketing Specialist, Web Developer, and Content Strategist based in Colombia with 7+ years of experience across technical SEO systems, web content architecture, data curation, analytics, and automation.

Kendall Mendoza bridges the gap between high-performance engineering, structured data/SEO architecture, and conversion-focused digital strategy. He has delivered measurable growth across life sciences, real estate/mortgage lending, legal services, and home-improvement agencies—including a +150% surge in organic local traffic, a 75% reduction in HTML payload bloat (4.5s to 1.2s load times), and a 40% reduction in enterprise data validation time at 99.9% data fidelity.

- **Website:** https://kmendoza.site/
- **Full LLM Context:** https://kmendoza.site/llms-full.txt
- **Location:** Remote | Colombia
- **Languages:** Spanish (Native), English (C1/C2 Professional Working Proficiency)
- **Email:** kendall.mendoza98@gmail.com
- **Phone / WhatsApp:** +57 302 5462210
- **LinkedIn:** https://www.linkedin.com/in/kendall-mendoza-43b9b11b7

## Core Pages

- [Home](https://kmendoza.site/): Overview of Kendall Mendoza's technical marketing and web development ecosystem, core services, language proficiency, and direct contact options.
- [About Kendall Mendoza](https://kmendoza.site/about): Professional background, 7+ years of experience, core areas of expertise, work philosophy, and verified client testimony from Austin Capital Mortgage.
- [All Services](https://kmendoza.site/services): Complete catalog of technical SEO, web development, content architecture, analytics, and digital media services.
- [Case Studies](https://kmendoza.site/case-studies): Deep-dive technical case studies with documented architecture decisions, tools, and verified business impact.
- [Contact](https://kmendoza.site/contact): Direct channels to reach Kendall Mendoza via Email, LinkedIn, or WhatsApp.
- [Live Demos](https://kmendoza.site/demos): Interactive web engineering demonstrations built with React, Vue.js, Phaser, HTML5 Canvas, Tailwind CSS, Python, and Cloudflare Workers.

## Case Studies & Documented Results

- [Bricks Builder Technical SEO & HTML Bloat Reduction — Austin Capital Mortgage](https://kmendoza.site/case-studies/bricks-builder-technical-seo-html-bloat): Engineered a custom Python crawler (`text_ratio_crawler_new.py`) across a 60-URL sitemap and refactored Bricks Builder / WordPress templates, reducing HTML payload by ~75% (~760 KB to 199 KB) and browser DOM memory from 32.4 MB to 20.5 MB (36% performance gain).
- [Python Data Curation & Analytics Pipeline Optimization — Veeva Systems Inc.](https://kmendoza.site/case-studies/python-data-curation-pipeline-analytics): Spearheaded data quality lifecycle improvements and automated anomaly detection flags with Python and SQL, reducing manual validation time by 40% while maintaining 99.9% data integrity for enterprise life sciences clientele.
- [Local Technical SEO & Content Architecture Optimization — Fence & Deck Marketers](https://kmendoza.site/case-studies/local-technical-seo-content-architecture): Executed deep-crawl diagnostics, purged toxic URLs/crawl traps, deployed scalable JSON-LD schema markup scripts, and built semantic content silos, driving a +150% surge in organic local traffic and +40% qualified lead generation within 6 months.
- [Headless Web Development & Core Web Vitals Optimization — Austin Capital Mortgage](https://kmendoza.site/case-studies/headless-web-development-core-web-vitals): Migrated a legacy monolithic site to a responsive headless architecture using Vue.js and TypeScript, cutting average page load times from 4.5s to 1.2s, doubling mobile conversion rates, and increasing qualified mortgage applications by 75%.

## Services

- [Web Development, Technical Audits & Core Web Vitals](https://kmendoza.site/services/web-development-audit): Modern frontend/web development (Vue.js, React, Node.js, Tailwind CSS, Vite, WordPress/Bricks) and deep technical web audits focused on clean architecture and Core Web Vitals.
- [Technical SEO & Scalable Content Systems](https://kmendoza.site/services/technical-seo): SEO-driven content hierarchies, scalable location/service page frameworks, JSON-LD schema markup logic, crawl budget optimization, and search intent mapping.
- [Web Content Architecture & CMS Management](https://kmendoza.site/services/web-content-architecture): Information architecture, custom CMS setup, scalable page templates, and content governance across WordPress, Shopify, Webflow, Contentful, and Ghost.
- [Web Analytics, Data & Performance Optimization](https://kmendoza.site/services/web-analytics-performance): GA4 & Google Search Console implementation, Hotjar behavioral tracking, conversion rate optimization (CRO), and actionable KPI dashboards.
- [Video Editing & Multimedia Production](https://kmendoza.site/services/video-editing): Story-focused, platform-optimized video post-production using Premiere Pro, After Effects, DaVinci Resolve, and Final Cut Pro.
- [Professional Image Editing & Web Asset Optimization](https://kmendoza.site/services/image-editing): Visual asset enhancement, color grading, retouching, and next-gen web format optimization (WebP, AVIF) using Photoshop, Lightroom, Illustrator, and Figma.
- [Social Media Management & Content Strategy](https://kmendoza.site/services/social-media-management): Structured content planning, publishing workflows, brand voice consistency, and community management across Meta, LinkedIn, X, TikTok, and YouTube.
- [Social Media Audit & Growth Strategy](https://kmendoza.site/services/social-media-audit): Data-driven diagnostic review of profile consistency, historical content performance, audience engagement, and prioritized growth recommendations.

## Interactive Engineering Demos

- [Snake Game (Phaser Framework)](https://kmendoza.site/demos/snake): Browser game built using the Phaser framework with custom game-loop and state management.
- [Crypto Real-Time Dashboard (React & Cloudflare Workers)](https://kmendoza.site/demos/crypto): Real-time cryptocurrency market tracker reading normalized data from a Cloudflare Worker backend with 10-second polling and symbol filtering.
- [Mini Paint Canvas (HTML5 Canvas & Tailwind CSS)](https://kmendoza.site/demos/paint): Interactive drawing application featuring nine custom brush engines built on the HTML5 Canvas API.
- [Image Format Converter (Python Backend)](https://kmendoza.site/demos/converter): Web utility converting images across JPG, PNG, WEBP, AVIF, SVG, BMP, and TIFF formats.

## Resources & Documents

- [Curriculum Vitae (PDF)](https://kmendoza.site/assets/Kendall%20Mendoza's%20CV.pdf): Downloadable resume detailing work history, education, and technical skills.
- [Austin Capital Mortgage Letter of Recommendation (PDF)](https://kmendoza.site/docs/austin-capital-letter.pdf): Verified client recommendation letter highlighting Kendall Mendoza's web development and technical SEO expertise.
- [Privacy Policy](https://kmendoza.site/privacy-policy): Site data protection, cookie policy, and custom-coded architecture statement.