# Kendall Mendoza — Full Portfolio Context (llms-full.txt) > Comprehensive reference document for AI assistants, search engines, and Large Language Models indexing https://kmendoza.site/. --- ## 1. Professional Profile - **Name:** Kendall Mendoza - **Title:** Technical SEO Specialist, Web Developer & Content Strategist - **Experience:** 7+ years in Technical Marketing, SEO Systems, Web Development, Content Architecture, and Data Curation - **Location:** Colombia (Working Remotely Worldwide) - **Languages:** - Spanish: Native (100%) - English: Professional Working Proficiency / Conversational C1-C2 (90%) - **Education:** B.A. in Modern Languages / Software Engineering background - **Contact:** - Website: https://kmendoza.site/ - Email: kendall.mendoza98@gmail.com - Phone / WhatsApp: +57 302 5462210 (https://wa.me/573025462210) - LinkedIn: https://www.linkedin.com/in/kendall-mendoza-43b9b11b7 - CV Download: https://kmendoza.site/assets/Kendall%20Mendoza's%20CV.pdf ### Core Competencies 1. **Technical SEO & Content Architecture:** Deep-crawl diagnostics, HTML bloat reduction, JSON-LD Schema Markup engineering, semantic content silos, internal linking hierarchies, search intent mapping, and editorial workflow SOPs. 2. **Web Development & CMS Engineering:** Vue.js, React, TypeScript, JavaScript, HTML5, CSS3, Tailwind CSS, Vite, Node.js, Cloudflare Workers, WordPress (Bricks Builder, custom templates), Webflow, Shopify, Contentful, and Git. 3. **Data Curation, Analytics & Automation:** Python scripting (custom SEO crawlers, data parsing, validation automation), SQL, Google Analytics 4 (GA4), Google Search Console (GSC), Ahrefs, Semrush, Lighthouse / Core Web Vitals, and AI-assisted workflows. 4. **Bilingual Copywriting & Digital Media:** Conversion-focused English/Spanish copywriting, technical translation, video editing (Premiere Pro, After Effects, DaVinci Resolve), and image optimization (Photoshop, Lightroom, Figma, WebP/AVIF). --- ## 2. Work Experience & Career Highlights ### Veeva Systems Inc. — Data Curation & Research Analyst (Feb 2024 – Present) - Spearheaded the overhaul of the data quality lifecycle for massive healthcare and life sciences datasets. - Developed systematic validation heuristics in Python and SQL, reducing manual validation time by 40%. - Partnered cross-functionally with data engineering teams to establish automated anomaly detection flags within ingestion pipelines. - Ensured 99.9% data integrity for downstream analytics utilized by enterprise-level life sciences clientele. ### Austin Capital Mortgage — Technical SEO & Frontend Web Developer (2023 – 2024) - **Web Architecture Transformation:** Led the migration from a slow monolithic infrastructure to a high-performance architecture, slashing average page load times from 4.5s to 1.2s, doubling mobile conversion rates, and increasing qualified mortgage applications by 75%. - **Technical SEO & HTML Bloat Reduction:** Engineered a custom Python crawler (`text_ratio_crawler_new.py`) across a 60-URL sitemap to diagnose low Text-to-HTML ratios (1.55%–2.71%). Refactored Bricks Builder CSS loading, removed redundant SVG query loops and hidden DOM templates, reducing initial HTML payload by ~75% (~760 KB to 199 KB) and browser DOM memory from 32.4 MB to 20.5 MB (36% improvement). ### Fence & Deck Marketers — Senior Content Manager & Technical SEO Specialist (2023 – 2024) - Managed search engine visibility across an entire agency client portfolio. - Executed deep-crawl diagnostics to identify and purge thousands of toxic URLs and crawl traps. - Engineered scalable JSON-LD schema markup deployment scripts and semantic content silos for local search dominance. - Drove an aggregate +150% surge in organic local traffic, +40% improvement in keyword rankings, and +40% increase in qualified lead generation. ### Additional Client Engagements (Ritchie Law Office, Franco Law Firm, HTPLAW, Jabez Publishing) - **Franco Law Firm:** Conducted social media audits and executed targeted content and multimedia strategies that increased digital engagement by 80%. - **Ritchie Law Office & HTPLAW:** Produced SEO-aligned legal web content, managed CMS publishing workflows, and coordinated multi-platform video and social distribution pipelines. - **Jabez Publishing:** Supported digital marketing assets and editorial content workflows contributing to a 25% increase in sales. --- ## 3. Verified Client Testimony **Client:** Austin Capital Mortgage (https://austincapitalmortgage.com/) **Reference Document:** https://kmendoza.site/docs/austin-capital-letter.pdf > "On the technical side, Kendall is a capable web developer with a solid grasp of building and maintaining web applications. He brings real depth of knowledge in technical SEO — site structure, performance, and the behind-the-scenes work that helps a site rank and perform — which made him a valuable resource beyond development alone. He's also willing to dig into problems, ask thoughtful questions, and learn what he doesn't yet know, a quality that serves any team well." --- ## 4. Detailed Services Catalog 1. **Web Development, Technical Audits & Core Web Vitals** (`https://kmendoza.site/services/web-development-audit`) - Technical Web Audits, Modern Web Development (Vue.js, React, Node.js, Tailwind, Vite), Clean Architecture & Code Quality, Core Web Vitals Optimization, and Tooling/CMS Integration. 2. **Technical SEO & Scalable Content Systems** (`https://kmendoza.site/services/technical-seo`) - SEO-Driven Content Architecture, Scalable Content Systems, Technical SEO Alignment (metadata, JSON-LD schema, URL structure, indexing), Search Intent Mapping, and Workflow Optimization. 3. **Web Content Architecture & CMS Management** (`https://kmendoza.site/services/web-content-architecture`) - Information Architecture, CMS Setup & Optimization (WordPress, Shopify, Webflow, Contentful, Ghost), Scalable Page Templates, Content Governance, and SEO-Friendly Publishing. 4. **Web Analytics, Data & Performance Optimization** (`https://kmendoza.site/services/web-analytics-performance`) - Analytics Setup & Configuration (GA4, GSC, Hotjar), Data Interpretation & Insights, Performance Monitoring, Conversion Rate Optimization (CRO), and Actionable Dashboards. 5. **Video Editing & Multimedia Production** (`https://kmendoza.site/services/video-editing`) - Story-Focused Editing, Platform-Optimized Formats, Clean Cuts & Pacing, Visual & Audio Enhancement, and Consistent Branding (Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro). 6. **Professional Image Editing & Web Asset Optimization** (`https://kmendoza.site/services/image-editing`) - Image Enhancement & Color Correction, Consistent Visual Style, Retouching & Cleanup, Format & Size Optimization (WebP, AVIF), and Brand-Aligned Visuals. 7. **Social Media Management & Content Strategy** (`https://kmendoza.site/services/social-media-management`) - Content Planning & Strategy, Posting & Scheduling (Buffer, Hootsuite, Meta, X), Brand Voice & Consistency, Community Engagement, and Performance Tracking. 8. **Social Media Audit & Growth Strategy** (`https://kmendoza.site/services/social-media-audit`) - Profile & Brand Consistency Review, Content Performance Analysis, Audience & Engagement Assessment, Platform-Specific Optimization (Meta, TikTok, X, LinkedIn, YouTube), and Actionable Recommendations.